Lucy the patty

Lucy the Patty is a hamburger sub-brand made by Stan Seoul(@stan.seoul) for lunch.

The team of Stan Seoul required a vertically stretched logo design and typeface for Lucy the Patty branding. Through some research of their Stan Seoul Instagram, I found out that they had a sense of humor and liked American pop culture references such as dramas and movies. Therefore I took some the famous scene or meme related to hamburger and designed the posters.